{HERMèS' SUCCESS HAS BEEN DRIVEN BY DEFICIENCY

{Hermès' Success Has Been Driven by Deficiency

While the majority of deluxe brands drive direct exposure through social media sites advertising, celeb partnerships and style programs, Hermès which started as a saddlery and which still hand-stitches the lion's share of its natural leather bags hasn't. Its main products have not transformed a lot in decades; it does not have TikTok, and does not

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